Young Muslims across the West are quietly disconnecting from Islam - carrying doubts, isolation, and pressure that rarely show on the surface. Criterion Group trains young Muslim community and da'wah leaders who build the mentorship, brotherhood, and safe spaces that keep eman strong.
Criterion Group doesn't believe the answer is simply more Islamic content. We train leaders who build real, consistent environments around young Muslims - and each leader we train goes on to reach many more.
Youth leader training, mentorship programme design, and community-building support for organisations working with young Muslims.
Practical training delivered to youth, mentors, and community organisations on da'wah, leadership, and safeguarding.
Our flagship programme - developing young Muslim community and da'wah leaders through structured training and mentorship.
Criterion Group invests in a leader once. That leader goes on to build mentorship, brotherhood, sisterhood, and belonging around young Muslims - consistently, over years, not just for the length of a single event. We're building the infrastructure that protects Muslim identity for the next generation.
We identify and train a young Muslim community or da'wah leader.
The leader builds real mentorship and brotherhood or sisterhood around youth in their community.
Young people gain a safe space, a trusted role model, and somewhere to bring their doubts.
One trained leader reaches many young people, consistently, over time.
Read our impact report or get in touch to talk about working together.