Young Muslims across the West are losing their faith because they feel alone, unseen, and disconnected. Criterion Group exists to change that — one trained leader at a time.
When temptation surrounds them, who stands beside them? For too many young Muslims, the answer is no one. Mosques are stretched thin, families don't always have the tools, and online content pulls in every direction.
Criterion Group was founded in March 2025 to close that gap — by investing directly in the people already doing this work on the ground.
We don't run top-down programs. We fund and train local youth da'wah leaders — the ones already trusted in their communities — and give them the structure, funding, and network to go further.
Local youth circles & mentorship
Halaqah network & leadership hub
Youth brotherhood program
Halal lifestyle & da'wah outreach
Working with Criterion Group has left me motivated and hopeful, and I'm grateful they'll continue to support us through training, events, and ongoing touchpoints ensuring long-term sustainability.
Every donation activates a trained leader in a city that needs one.