Not another lecture series. Not another Instagram page. Criterion Group trains the people who show up, consistently, in a young Muslim's life.
Young Muslims across the West are increasingly disconnected from Islam - often quietly. A young person can look fine outwardly while privately carrying unvoiced doubts, weakening Islamic identity, isolation, pressure from wider society, and online influence, with no trusted person to talk to. We treat this as a generational issue, not an individual one.
We don't believe the answer is simply more Islamic content - more videos, lectures, or posts. Our approach is to train young Muslim community and da'wah leaders who can build real, consistent environments around youth: mentorship, brotherhood, sisterhood, belonging, safe spaces, and role models who are actually present.
Criterion Group invests in a leader once. That leader goes on to reach many young people, over years, in their own community. This is why leader training sits at the centre of our model, rather than direct-to-youth content. We're building the infrastructure that protects Muslim identity for the next generation - not funding isolated events.
Trained leaders are active across nine Western countries, building brotherhood, sisterhood, and safe spaces in their own communities.
Wallahi Criterion Group, whatever they're doing, I can attest that no one has done anything like this. The impact Criterion Group will have will be saving the next generation.
[NEEDS INPUT: team and founder bios, and any partner organisations or endorsements to feature on this page.]
Read our impact report or get in touch directly.